Reviewed by Cameron Pechia, Founder, WA Insurance License 71186
Last reviewed: 6/19/2026
Key takeaway: Valley Trucking Insurance is now Pullsure. The name changed. Nothing about your coverage, your rates, your renewal date, your producer, or the phone number you call changed with it. We rebranded because the company outgrew a regional name: we acquired American Truck Insurance, expanded into a national trucking insurance brokerage, became a Highway Certified Insurance Agency, and started building a fleet data platform. This applies to every current Valley Trucking client and anyone who knew us by the old name.
If you got a letter, an email, or a caller ID that says Pullsure, that's us. Same people. New name.
I want to walk you through exactly what happened, because you deserve a straight answer and not a press release.
Table of Contents
Did Valley Trucking Insurance go out of business?
No. Valley Trucking Insurance did not close, get bought out, or get absorbed by anyone. It's the same company under a new name: Pullsure. Same ownership, same office in Spokane, same team that's been writing your trucking policies. We're the ones who did the growing here, not the ones who got swallowed up.
I know how rebrands usually look from the outside. A name you trusted disappears, and you start wondering if your account got sold off to some national call center that's never seen a reefer breakdown. That's not what this is. The only thing that left the building is the old logo. If you call the number you've always called, the same person picks up and pulls your account. That part was non-negotiable for me.
Why did Valley Trucking Insurance change its name to Pullsure?
Valley Trucking Insurance changed its name to Pullsure because the company outgrew the regional name it started with. "Valley" described a small Spokane agency. It stopped describing what we'd actually become: a national trucking insurance brokerage writing policies for fleets across the country.
Three things drove that growth. We acquired American Truck Insurance, which brought new clients, new insurance carrier markets, and new relationships under one roof. We expanded nationally, bringing on producers and carrier markets coast to coast. And we started building technology no other trucking brokerage has, including our partnership with Highway and a fleet data platform we'll get to below.
None of that fit inside a name that pointed at one valley in eastern Washington. So we changed it. Valley Trucking Insurance described where we started. Pullsure describes where we're going.
What does the name Pullsure mean for the kind of operation it is now?
Pullsure signals a national, trucking-only insurance brokerage rather than a regional shop. The name isn't tied to a single market, because the operation isn't either. We write commercial trucking insurance and nothing else, for owner-operators and fleets in every corner of the country. You can read the longer version on our Pullsure founder and company story page.
Does the rebrand change my policy, rates, or renewal date?
No. The rebrand does not touch your policy, your rates, your renewal date, or your coverage in any way. A name change is a name change. It doesn't reprice a single thing.
Here's the full list of what stays exactly the same:
- Your policy and its terms
- Your rates
- Your renewal date
- Your producer
- The phone number you call
- The insurance carriers behind your coverage
- The team
And here's what's actually changing: the name, the logo, the website (now pullsure.com), the social handles, and the email signatures. That's the whole list. If you do nothing at all, your coverage keeps running exactly as it is. There's no form to sign and no action you need to take.
Who do I call now, and is it the same team?
You call the same number you've always called, and the same team answers. Your producer didn't change. The person who knows your routes, your equipment, and your last claim is the same person who knew all of that last month.
This is the part of a rebrand most companies quietly break. They change the name, then route everybody through a new system, and suddenly you're explaining your operation from scratch to someone reading off a script. We built this so that doesn't happen. Call the office, whoever picks up can pull your account, answer your question, or get a certificate of insurance out the door. No "let me check with your agent and call you back."
What new benefits come with the Pullsure name?
The rebrand comes with two real benefits already in motion: certification as a Highway Certified Insurance Agency, and a proprietary fleet data platform launching in 2027. Neither is marketing fluff. Both came directly out of the growth that drove the name change.
The short version: being Highway Certified means your insurance data is verified and visible to the brokers vetting you, which keeps you in the running for more loads. The data platform will put your safety and compliance information in one dashboard instead of scattered across government sites. Details on both are below.
What is a Highway Certified Insurance Agency, and why does it matter?
A Highway Certified Insurance Agency is an agency whose insurance data meets Highway's standards for accuracy, completeness, and timeliness behind a trucking company's motor carrier profile. Highway is the leading technology provider specializing in Carrier Identity® solutions for freight brokers, and its platform supports more than 80% of brokered loads in the U.S.
For you, certification means the insurance data behind your profile is verified and tracked directly through Highway. Brokers who vet your operation see current, verified coverage with no back-and-forth. Certificates of insurance get managed in the system. And if you book through Highway's Trusted Freight Exchange, your compliance status is confirmed before you even see the load. One less thing standing between you and moving freight.
This matters more right now than it did a year ago. On May 14, 2026, the U.S. Supreme Court ruled unanimously in Montgomery v. Caribe Transport II, LLC that freight brokers can be sued in state court for negligently hiring unsafe trucking companies. The federal preemption shield brokers leaned on for years no longer covers safety-based claims. The practical result: brokers are vetting harder and leaning on verification platforms like Highway. Operations that show up verified, current, and clean are the ones who keep getting loads. (This is risk context, not legal advice. For legal questions on the ruling, talk to your attorney.)
What is the Pullsure fleet data platform?
The Pullsure fleet data platform is a proprietary dashboard we're building that puts your safety and compliance data in one place, launching in 2027. Real-time inspection alerts, driver and vehicle tracking, FMCSA scoring, all pulled from 22 integrated data sources into a single view.
Right now, getting a complete picture of your own operation means bouncing between FMCSA filings and a handful of other government sites, piecing it together by hand. We're building the thing that ends that. It was designed by a former fleet owner who got tired of paying for scattered tools that should have been in one place. We're building it, not selling it yet. As a Pullsure client, you'll be first in line when it launches.
Is Pullsure still a trucking-only insurance brokerage?
Yes. Pullsure writes commercial trucking insurance and nothing else, exactly as Valley Trucking Insurance did. Every person on the team is trained in trucking risk, compliance, and coverage. We don't write home policies. We don't dabble in retail liability.
That focus is the whole point. A 5-truck flatbed outfit and a 50-truck reefer fleet have completely different risk profiles, and a generalist shop treats them like the same line item. We write across every class of trucking, from single owner-operators to large multi-state fleets, including motor truck cargo coverage matched to what you actually haul. The name got bigger. The specialty did not get broader. It got deeper.
If it's been a while since anyone actually looked at your coverage, now is a good time to fix that. Routes change, equipment changes, contracts change, and your policy should keep up. Bring us your operation, your current exposures, and your DOT and compliance picture, and we'll tell you where you're covered, where you're not, and why. Start a no-pressure coverage review or quote here at Pullsure.
FAQ
Is Valley Trucking Insurance the same as Pullsure?
Yes. Valley Trucking Insurance is now Pullsure. It's the same company, same ownership, and same team under a new name, with no change to your coverage or your point of contact.
Why did Valley Trucking Insurance rebrand to Pullsure?
Valley Trucking Insurance rebranded to Pullsure because it outgrew a regional name. The agency acquired American Truck Insurance, expanded nationally, became a Highway Certified Insurance Agency, and began building a fleet data platform.
Do I need to do anything because of the name change?
No. You don't need to sign anything, switch anything, or call anyone. Your policy, rates, renewal date, producer, and phone number all stay the same.
Will my insurance rates change because of the rebrand?
No. A rebrand does not affect rates, policy terms, or renewal dates. Your pricing is driven by your operation and your coverage, not by the name on the letterhead.
Did Pullsure get bought out or sold?
No. Pullsure is the same company that operated as Valley Trucking Insurance, under the same ownership. The company acquired another agency and grew. It was not acquired itself.
Is Pullsure still a trucking-only insurance agency?
Yes. Pullsure writes commercial trucking insurance only, including auto liability, motor truck cargo, general liability, umbrella, workers' comp, and bonds. Every team member specializes in trucking risk.
What does it cost to be with a Highway Certified Insurance Agency?
Certification doesn't add a charge from us. Our role is making your experience inside the Highway system smooth. Any direct Highway relationship is between you and Highway.
When does the Pullsure fleet data platform launch?
The Pullsure fleet data platform is scheduled to launch in 2027. As a current Pullsure client, you'll have first access when it goes live.
