Brand Guidelines: Logo, Color and Type Essentials.
Everything you need to represent Pullsure correctly — for partners, carriers, press, and anyone producing co-branded material.
Download the logo.
Use SVG wherever the platform accepts it — it stays sharp at any size. The PNG files are transparent, so place them on your background color rather than in a white box.
Giving it room.
Read the file name as the ink, not the background. "Dark" is the dark-colored logo, which belongs on a light surface. If the logo disappears, you have the opposite file.
Clear space
Keep free space on all four sides equal to half the logo height. Nothing enters it — no text, no rules, no other logos.
Minimum size
| Logotype, digital | 120 px wide |
| Logotype, print | 1.25 in / 32 mm |
| Lettermark, digital | 24 px wide |
| Lettermark, print | 0.375 in / 10 mm |
Six things that break the logo.
The files are built to be used as supplied. If your layout needs something these files don't cover, ask us for it rather than rebuilding it.
Two colors do the work.
Accent blue carries emphasis. Blue-black carries everything else — including body text, where it replaces pure black throughout the brand.
Supporting neutrals
Pure black is not part of the palette. Use #1E3448 wherever black would otherwise appear, including illustration line work.
Roboto leads. Inter reads.
Both families are free and open source. If you can't install them, set Arial — never substitute a display or condensed face.
Roboto Black, uppercase, accent blue background with #1E3448 text, 10 px radius.
Where to get the fonts
| Roboto | Google Fonts |
| Inter | Google Fonts |
| Fallback | Arial |
Two things that go wrong
Outline or embed all type before handing artwork to a printer — most partners won't have Roboto or Inter installed, and an unembedded PDF substitutes silently.
Accent blue is for emphasis, not for reading. Don't set body copy or long headlines in #38B6FF; it fails contrast on white at text sizes.
Approved description.
Copy these as written for press releases, event programs, sponsor listings, and partner directories.
Pullsure — commercial trucking insurance, from people who know the industry from the inside.
Pullsure is a commercial trucking insurance brokerage built by people who know the industry from the inside. As a Highway Certified Insurance Agency, Pullsure holds itself to defined standards for COI accuracy, coverage completeness, and timely policy updates. Based in Spokane, Washington.
Pullsure is a commercial trucking insurance brokerage serving motor carriers, owner-operators, and fleets across the US. Formerly Valley Trucking Insurance, the agency rebranded as Pullsure in 2026 to reflect a sharper focus on the industry it serves.
As a Highway Certified Insurance Agency, Pullsure meets defined standards for COI accuracy, coverage completeness, and timely policy updates. Brokers on the Highway platform can see which carriers work with Certified Insurance Agencies — which means faster approvals and fewer compliance delays for the carriers Pullsure serves.
Pullsure is an independent insurance agency based in Spokane, Washington. Learn more at pullsure.com.
Naming
Rules we don't control.
Pullsure is a Highway Certified Insurance Agency. The designation belongs to Highway, and Highway sets the rules for how it is written and shown — including in anything you produce.
| Use | Don't use |
|---|---|
| Highway Certified Insurance AgencyRequired on first reference in any document | Highway Certified AgencyNever drop "Insurance." Never shorten to "Certified." |
| Certified Insurance Agency / AgenciesOnly after the full term has already appeared in the same document | Certified Agency, Certified AgenciesNever drop "Insurance." |
| Highway Certified Network | Highway Network |
| Highway for Insurance Agencies | Highway for Insurance |
| Carrier Identity® solutionsAlways paired with a descriptive term — solutions, services, Engine, or tools | Carrier IdentityNever standalone, never without the ® |
Describing the relationship
Pullsure is a Highway Certified Insurance Agency.
That sentence is the whole approved formula. Don't write partner, official partner, Highway-approved, powered by Highway, or in partnership with Highway — none of those describe the relationship accurately, and none are Highway's language.
The Certified badge
- Licensed to Pullsure by Highway. Not distributed here — request it from Highway.
- Full color preferred; reversed only where the background requires it.
- Minimum height 40 px. No stretching, skewing, rotating, or recoloring.
- No drop shadows, glows, bevels, or gradients.
- Never used to suggest Highway endorses a non-certified service.
Ask us. We'll say yes faster than you think.
These files are provided so partners can represent Pullsure accurately. Use them to identify an existing relationship with Pullsure — not to imply endorsement, sponsorship, or a partnership that isn't in place.
Contact us first for
Brand contact
The Pullsure name, logotype, and lettermark are trademarks of Pullsure. Permission to use these assets is limited to the uses described on this page and may be withdrawn at any time. Highway, Highway Certified, and Carrier Identity® are trademarks of Highway. The Highway Certified badge is licensed to certified agencies by Highway under its own brand guidelines, is not distributed here, and must be obtained from Highway directly.